Superior Customer Value by Art Weinstein download in pdf, ePub, iPad
As a result of these simplifications, they have enjoyed great productivity and efficiency improvements, and the company has been able to pass savings on to its customers. It is an easy thing to try to be all things to all people, but you risk ending up undifferentiated.
The final step to realizing superior returns is the application of the relevant Financial Levers. Examples include FedEx and Wal-Mart.
It might not mean quite what you think it does. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences. But explain to all staff that your policies are flexible and employees have the freedom to satisfy even those customers with unique needs. Successful efforts to change are results oriented, focused, flexible, and based on learning from specific market problems or experiences. There is also much more to being market oriented than being attuned to customers, and it definitely doesn't mean being dependent on the marketing department.
In fact, staff must continually put themselves in the customer's place. For a differential advantage to be realized, a company not only needs to provide customer value, but the value should also be superior to that provided by competitors.